Is Christian Music dead ?

A good question… especially for those of us in the Nashville music scene. IS Christian Music Dead?… Parents and fans alike often ask us… has Christian music become just a secularized shadow of its previous self ?

Not even close. Christian Music is alive and well and maybe stronger than it has been in three decades…. read on to find out why or IF, it even matters !

For parents, understanding that media is “THE” language of our youth is critical. Our kids, eat, drink, sleep and play with ear buds glued to their ears. On average, kids are consuming over 60 hours a week of media in our homes. It is their primary form of relating to the world around them. Not books, not conversation, not sunday school…music.

If we miss the media reality, we may miss entirely the ability to connect with our kids as parents and ultimately as generational Christians.

Living and working in Christian media now for almost two decades, I can tell you the radical shift in technology and economics has emptied hundreds of office buildings and studio’s in Nashville. It’s been hard, incredibly difficult to predict, prepare or survive the financial realities of the past decade if you’re an independent or niche’ label group, media company or studio. There just isn’t much business around and what there is, can only work on a severely reduced budget.

But is that all bad ?

I don’t think so… It seems a major change has slowly occurred in the industry from the inside out. Labels and Media Groups who have made the sacrifices to survive are not here any longer for the cash, or the fame or the influence of success. They are by in large not working with artists bent on making a name for themselves or launching into mainstream fame from a Christian music stepping stone. They are around because they feel called to be here and they genuinely care.

They care about the mission and vision that God gave them to perform. They care about the next generation of kids and Christians and they are willing to do whatever it takes to reach them with a message of hope, and faith and creativity. It’s as if God allowed the storms of our business environment to weed out many of the secular influences of the past which reduced the quantity but not the quality of the music and media now being recorded and produced. What a great reminder. God always is redeeming, always restoring and always has a plan…no matter what it looks or feels like.

It reminds me of a guy in the bible named Gideon. Who started out with reluctant passion and faith, and an army. When God finished preparing him for greatness… he had 300 men left. Feels like what I’m seeing in Nashville and Colorado Springs and Dallas Texas. Small but fervent bands of like-minded and servant hearted musicians, label executives and producers all focused on the “message’ and the ministry behind the performances.

Reading the histories of the very first Christian musicians from California in the sixties, I am reminded of their simple and heart-felt desire to spread the hope of Jesus with their un-polished music. They drove in VW Buses and beat up cars all over the United States with trunk loads of vinyl and eight tracks / Cassette’s and new testament bibles. They were relentless, and inspired and pure and powerful. They were “Jesus People” and they changed the world and launched the industry we know now as Christian Contemporary Music (CCM).

Seems God is helping us return to our roots… to re-connect with our creator and His plans for our music and media and creativity. And I for one am grateful and excited to see how it all turns out. But know for certain, the pulse of authentic Christian music and media is beating strong and true today, more so than in thirty years.

Peace out, and may God richly bless you as you ” seek to keep your kids on the road and in-between the lines of life! ”

brad.

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6 thoughts on “Is Christian Music dead ?

  1. Give or take a few years, it seems that Christian music peeked about 2003. The christian musicians just don’t seem to live up to the quality of artists like POD, Big Dismal, and etc. Just saying…

  2. One of the upside’s of all the changes we’ve seen is that it’s put previously unavailable formats and technologies in the hands of ordinary people who can then produce some extraordinary results on very small budgets!

  3. Pingback: Is Christian Music dead ? « Road Trip Parenting | Christian Parenting

  4. Yes, far from ‘dead.’ Plenty of opportunities for impact.

    All of the labels are struggling, especially those that have not moved aggressively to the “new music economy” and worked toward future goals and not simply staying on the same treadmill until the electricity is gone. Word/Warner Bros. will be sold in the coming weeks for $3.3 billion – $2 billion of which is debt. EMI will be close behind, maybe even to the same buyer. And the buyer has promised big staff cuts along with new media integration.

    It’s a GREAT time to be involved in media, especially for those wanting to impact culture. Smaller budgets, thinner staff, and leaner objectives face us all. But ultimately reaching some for eternity is the common bond.

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